Cargando...
Bell ebd1aeb62c1e040000a83aada46205de3ccee6af4ca11163e07f7b64f057875d Notificaciones

Marcar todas como leídas

Ver más

Suscríbete al plan premium y obtén acceso a éste y todos nuestros cursos.

Ir a la suscripción
Analytics

Curso para manejar Google Analytics

Vídeos en el curso

110

Duración total

8h 34m

Temario

Introducción y Conceptos

1.- Presentación

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 22s

2.- Qué es Google Analytics

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 23s

3.- ¿Todo se debe medir?

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 23s

4.- Objetivos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 57s

5.- Calidad vs Cantidad

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 36s

6.- ¿Cómo medir? (Métricas)

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 32s

7.- KPI

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 27s

8.- Lógica de Google Analytics

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 34s

9.- Cookies

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 2s

10.- Atribución o modelo de atribución

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 8m 57s

11.- Conversión

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 52s

12.- Dimensión

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 32s

13.- Eventos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 41s

14.- Fuentes y medios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 29s

15.- Objetivos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 8m 13s

16.- Hit

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 16s

17.- PageView

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 57s

18.- Segmentos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 34s

19.- Sesiones

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 7s

Trabajando con GA

20.- Cuentas en Google Analytics

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 0s

21.- Crear cuenta Analytics

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 19s

22.- Crear primera cuenta

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 14s

23.- ID de seguimiento

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 29s

24.- Coloca codigo de seguimiento en tu sitio web

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 55s

25.- Google TAG

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 21s

26.- Inicio con Google Analytics

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 16s

27.- Configuración de la cuenta y gestión de usuarios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 24s

Filtros

28.- Filtros e Historial de cambios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 10s

29.- Cuando usar los filtros parte 1

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 14s

30.- Cuando usar los filtros parte 2

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 33s

31.- Filtro minúsculas

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 2s

32.- Lógica de aplicación de filtros

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 27s

33.- Ordenar filtros

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 18s

34.- Filtro por país

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 18s

35.- Filtro por países

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 37s

36.- Expresiones regulares Posix

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 7m 3s

37.- Filtro por usuarios que acceden desde móvil

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 51s

Subdominios

38.- Subdominios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 39s

39.- Filtro de subdominios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 44s

40.- Varios subdominios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 9m 59s

41.- Filtro a subcarpeta

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 57s

Otros filtros

42.- Filtro de páginas con parámetros adicionales

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 8m 42s

43.- Aplicar filtro existente

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 33s

44.- Filtro para excluir páginas determinadas

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 13s

45.- Filtro para segmentar medios de tráfico

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 44s

46.- Patrones en funciones del medio

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 31s

47.- Filtro excluir vista previa de wordpress

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 31s

SEMALT

48.- SEMALT

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 7s

49.- Filtro para SEMALT

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 1m 59s

50.- Filtro para SEMALT (Fuente)

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 15s

Informes

51.- Informes

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 7s

52.- Qué es un reporte

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 39s

53.- Cómo hacer un reporte

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 23s

Reportes de audiencia

54.- Reportes de audiencia

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 26s

55.- Visión general

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 8m 43s

56.- Visitantes únicos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 22s

57.- Otros datos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 0s

58.- Datos demográficos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 8s

59.- Configuración para mostrar datos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 29s

60.- Geografía

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 11s

61.- Comportamiento

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 28s

62.- Comportamiento, Frecuencia

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 22s

63.- Interacción

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 28s

64.- Tecnología

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 30s

65.- Tecnología, Red

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 39s

66.- Móvil

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 26s

67.- Móvil, dispositivos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 32s

Adquisición

68.- Adquisición

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 54s

69.- Canales

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 34s

70.- Fuente

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 17s

71.- Fuente / Dimensiones

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 56s

72.- Fuente / Acomodo

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 56s

73.- Fuente / Filtro Avanzado

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 54s

74.- Fuente / Eliminar dimensiones

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 1m 41s

75.- Resultados

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 51s

76.- Fuente / Eliminar búsqueda

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 16s

77.- Referencias

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 10s

78.- Referencias / Dimensiones

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 16s

79.- Referencia / Ruta de referencia

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 3s

Adquisición social

80.- Qué es la adquisición social

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 24s

81.- Primeros pasos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 21s

82.- Objetivos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 14s

83.- Descripción objetivo

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 32s

84.- Información

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 13s

85.- Gráfico

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 39s

86.- Red social

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 10s

87.- Páginas y plugins

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 33s

88.- Referencias de la red

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 4s

89.- Páginas de destino

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 1m 57s

90.- Complementos

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 21s

91.- Flujo de usuarios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 52s

92.- Opciones de flujo de usuarios

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 27s

93.- Search Console

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 2s

94.- SEO

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 53s

95.- Páginas de destino

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 27s

CTR

96.- CTR

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 39s

97.- Porcentaje de rebotes

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 27s

98.- Consultas

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 21s

99.- Comportamiento

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 2m 52s

100.- Información de comportamiento

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 57s

101.- Flujo

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 3s

102.- Contenido del sitio

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 59s

103.- Desglose de contenido

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 24s

104.- Páginas de destino

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 24s

105.- Páginas de salida

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 51s

106.- Velocidad del sitio pt 1

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 4m 1s

107.- Velocidad del sitio pt 2

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 5m 11s

108.- Tiempo por página

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 11s

109.- Sugerencias de velocidad

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 6m 10s

110.- Tiempo real

Clock grey 946fdd16a5e03167cf2684dd0e2d34aaa1277b59557f5272c118397cc9ba1484 3m 58s